Segmented TV: Understand and consider new opportunities.
Segmented TV consists of targeting the recipients of advertising messages on linear television programs, using data collected by internet boxes by telecom operators.
Booming programmatic DOOH with JCDecaux and Mediatransports.
Le marché français de la publicité extérieure est en pleine mutation grâce à l’arrivée des technologies programmatiques pour les offres digitales. L’évolution de ce marché est en pleine croissance depuis quelques mois.
Team TradeSpotting: Playlist Tops 2021
The TradeSpotting team has designed a fine selection of tracks released in 2021. Always on the lookout for new releases and on the lookout for the latest groove, the team will have you tapping your feet!
The new alliance of Pims and TradeSpotting for Rock en Seine 2022.
In the desire to better support its clients in their successes, Pims and TradeSpotting are working together to improve the client experience by offering new features.
Podcast: Omnichannel as digital strategic thinking.
At a time when digital allows a multiplicity of levers and formats (social networks, SEO, advertising purchases in the form of banners, audio or video spots, television, Dooh ...), how to use all the available channels by adapting a coordinated overall strategy?
Do you want to make a success of your return to school ? Let’s think about your strategy differently.
With the back-to-school time (more than) ringing, it is time to plan ahead and anticipate the coming months for winning and innovative communication.
A story of Trafik
TradeSpotting has entrusted the Lyon agency Trafik with the overhaul of its graphic identity for full deployment. Singularity, universality and humility have been the watchwords for the construction of a design that is at the same time strong, playful and surprising !
The six inspirations emerging from communication in 2021
These six inspirations reflect a society and a profession on the move and speak of an empathic, unifying, united, lively, human, thoughtful and active approach.